When NewCom International set out two years ago to decrease its carbon footprint and become a greater and greener leader in global telecommunications, reducing operations costs and becoming a better environmental corporate citizen were the two primary goals.

But along the way, NewCom also discovered new “green-friendly” product offerings and business opportunities.

On March 15, Jaime Munera, Director of Product Development and IT for NewCom, will share his company’s “Going Green” success story at the World Teleport Association’s 2010 Member Forum in Washington D.C.  He will also discuss key steps teleports can take to boost their company’s bottom line by reducing their carbon footprint.

NewCom’s green initiative started with upgrading the corporate infrastructure and technology to use significantly less energy, and encouraging employees to contribute to the “going green” campaign by reducing paper output, recycling and decreasing electricity and air conditioning use.  Next, NewCom migrated its operating systems to a virtualized data center, and intensified its use of open software products – greatly reducing power consumption, hardware and licensing costs, and technical support needs.

Along with increased companywide efficiency, lower operations costs and reduced corporate emissions, NewCom’s “going green” initiative prompted the company to begin offering energy efficient, cost-effective add-on services to its traditional satellite service offerings.  One such service is VideoMeetings, a product that gives telecom customers access to state-of-the-art videoconferencing and collaboration tools that cut travel costs and enhance global business capabilities for companies around the globe.

“We took advantage of the opportunity rendered by high travel costs and new tendencies for energy foot-print awareness and started promoting this unique solution,” notes Munera. “This is just one of the many programs NewCom is developing to better our own business practices, while providing stronger, more innovative capabilities for customers.”